AI Insights · Timothy · January 2024
Top 5 Film & Television Apps on Android in Kenya Q4 2023
Explore the performance of the leading Film & Television apps on the Android platform in Kenya during Q4 2023, including trends in downloads, active users, and revenue.
The fourth quarter of 2023 saw significant activity in the Film & Television app category on the Android platform in Kenya. Here’s a closer look at the performance of the top five apps based on data from Sensor Tower.
MovieBox-Asian Drama, HD Movies experienced a remarkable increase in weekly downloads, peaking at approximately 66K in mid-November. Active user numbers grew steadily, reaching around 86K by mid-December.
Netflix maintained a consistent presence with weekly downloads fluctuating between 13K and 26K throughout the quarter. Active users saw a slight decline early in the quarter but stabilized around 356K by the end of December.
ZEE5: Movies, TV Shows, Series showed a substantial rise in weekly downloads, reaching about 23K at the end of October. Weekly revenue saw moderate fluctuations, peaking at $52 in early November. Active users peaked at around 32K in early November as well.
Viusasa had a steady performance in weekly downloads, with a notable peak of approximately 16K in late October. Active users hovered around 53K in November before experiencing a slight decline towards the end of the quarter.
StarTimes ON-Live TV, Football exhibited a significant increase in both weekly downloads and active users. Downloads surged to about 18K in the final week of December, while active users peaked at around 26K during the same period.
These insights offer a glimpse into the dynamic landscape of Film & Television apps in Kenya. For more detailed analytics and trends, visit Sensor Tower.